Editorial slant	Target audience
The Sun  Circ.:3,767,941	The tabloid that set the  standard--famous headlines,topless girles	The masses
The Mirror  2,321,608	Sensationalism,showbiz--now with  a hard-news slant.New Labour fan.	Once old-Labour must-read,now  scrambling
Daily Mail  2,247,298	Middle England paper:family values  spiced with celebrity scoops	Middle class,middle income,  conservative,particularly women
The Daily Telegraph  1,096,583	Less stuffy than in the past but still a Conservative Party mouthpiece	Seeking younger,metropolitan audience
The Times 842,341	Ex-establishment house organ; Murdoch's anti-Europe voice	Poaching from any rival
The Guardian 404,616	Left-leaning,strong on social issuue, investigations and lifestyle coverage	Core readers in "liberal"profes- sions--teaching,social work
The Independent 255,324	Crusading and high-minded,politically independent